Tobacco leaf is our primary input material and the farmers who grow it are crucial to the continued success of our business.
We do not own tobacco farms or directly employ farmers – but our approach to agriculture and working with farmers means that we have strong influence on their livelihoods.
Our leaf operation has been carried out hand in hand with local farmers for well over 80 years. Our farmers are guaranteed a competitive price at the start of the growing season and guaranteed the purchase of the full crop harvested..
Agricultural supply chains are particularly vulnerable to a range of challenges, including climate change and water scarcity, increasing demand for land and natural resources, rural poverty, social inequality, child labour and ageing farmer populations. Tobacco is no exception.
At CTC, we have a long and proud history of working directly with tobacco farmers across the island and advancing good agricultural practices. This benefits our farmers by giving them the resources and support they need to be successful, as well as helping to secure our long-term supply of tobacco leaf and ensuring the integrity and quality of our products to satisfy our consumers.
We see an opportunity for us to build on this longstanding approach, to further enhance the livelihoods of farmers and their communities. E focus on two key programmes to ensure the long-term sustainability of our tobacco leaf supply chain and to enhance farmer livelihoods:
Sustainable Tobacco Programme: We use the industry-wide Sustainable Tobacco Programme to conduct formal assessments and independent on-site reviews for 100% of our tier one tobacco leaf suppliers, including all our own leaf operations, to ensure alignment with international standards, such as for human rights and environmental protection
Thrive sustainable agriculture and farmer livelihoods programme: Our Thrive programme goes beyond audit and compliance by taking a more holistic and collaborative approach to identifying and addressing long-term challenges that have an impact on the livelihoods of farming communities and the sustainability of agriculture.